Young
Professionals
Network
Designed for Young Professionals Network of Tacoma Pierce County. 2010. I developed a brand, information card, and blog template for the Young Professional Network of Tacoma-Pierce County. YPN wanted to move beyond the concept that young professionals are “yuppies” and build a more socially responsible image. The juxtaposition of a suit, bike, and heart suggest a complexity of the values and goals of its members. I paired the icon with the tagline Redefining Yuppie to challenge people’s assumptions.
