the GOOD
stuff
Designed for Tacoma Community House. 2010. I created four different templates for Tacoma Community House’s e-newsletters. Each template is intended for a different segment of TCH’s donor base: highly engaged donors, advocates, literacy enthusiasts, and general supporters. All four templates are individualized but still hold a brand consistency. I collaborated with colleagues to develop the title the GOOD stuff: it’s news you want to hear. Our goal was to tailor our communication efforts to the interests of our varied donor bases.
